In this short documentary, a fly-on-the-wall camera paints a portrait of what it's like to be creative by capturing the long lulls and frenzies of activity on the set of a music video shoot.
Every time Thad, the music video director, sets out to make a movie, he feels like he's "chosen the stupidest thing to do" with his life. But that stupid thing is still all he wants to do. The creative process is rife with practical obstacles and self-doubt. So why bother pushing through?